Contributors / Bildad Oyugi

He reads the fine print so you don't have to.

Founder of Untitled Media. Content marketer, copywriter, and digital marketer with seven years across agencies, SaaS, e-commerce, and a newsroom of his own.

RoleFounder & EditorBasedKenyaCertifiedGoogle · HubSpot · SEMrush
CopywritingSEO OptimizationDigital MarketingCopyediting & Proofreading
Founder ★ Nairobi

Written for Untitled

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WHY KENYAN GRADUATES CAN'T FIND WORK.

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Inside Nairobi's Fake Sneaker Economy

What a KSh 20 million raid at RNG Plaza revealed about how young Kenya really shops.

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Cameras, instant SMS fines, seven days to pay. Then a court hit pause. Here's what it costs, who pays, and where things stand.

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The phone in your hand, the money in your M-Pesa, the clothes from Gikomba. Here's what the bill touches.

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HELB Is Open Again. Here’s What the New Money Means for Your Loan.

HELB opened 2026/2027 applications on June 1 with a record KSh 58 billion.

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The strike lasted two days. The cost to young Nairobi commuters will last longer.

WHY KENYAN GRADUATES CAN'T FIND WORK.explainers

WHY KENYAN GRADUATES CAN'T FIND WORK.

Graduate unemployment in Kenya has become the normal first chapter after campus, not the exception.

Inside Nairobi's Fake Sneaker Economyexplainers

Inside Nairobi's Fake Sneaker Economy

What a KSh 20 million raid at RNG Plaza revealed about how young Kenya really shops.

THE NEW NTSA INSTANT FINES LAUNCHED. THEN A COURT FROZE THEM.explainers

THE NEW NTSA INSTANT FINES LAUNCHED. THEN A COURT FROZE THEM.

Cameras, instant SMS fines, seven days to pay. Then a court hit pause. Here's what it costs, who pays, and where things stand.

FINANCE BILL 2026: WHAT IT ACTUALLY MEANS FOR YOUNG KENYANS.explainers

FINANCE BILL 2026: WHAT IT ACTUALLY MEANS FOR YOUNG KENYANS.

The phone in your hand, the money in your M-Pesa, the clothes from Gikomba. Here's what the bill touches.

HELB Is Open Again. Here’s What the New Money Means for Your Loan.explainers

HELB Is Open Again. Here’s What the New Money Means for Your Loan.

HELB opened 2026/2027 applications on June 1 with a record KSh 58 billion.

What the Matatu Strike Cost a 24-Year-Old in Nairobisociety

What the Matatu Strike Cost a 24-Year-Old in Nairobi

The strike lasted two days. The cost to young Nairobi commuters will last longer.

Behind the masthead

The platform changes. The words still do the work.

Agencies, e-commerce, SaaS, and a newsroom of his own. In each he did the same job: turned research into words that read clean and rank. Most recent first.

  1. Now ★ Founder
  2. Present
    Media & Publishing

    Founder

    • Built and launched the site from scratch, then grew it into a youth magazine.
    • Writes and edits the explainers: policy, money, and work in plain language.
    • Runs the site's SEO, from keyword research to the publishing schedule.
    • Manages the inbox and comments so readers hear back.
    Untitled MediaPresent
  3. 2025 – Present
    B2B SaaS

    Head of Content

    • Leads content for the support platform: strategy, calendar, and briefs.
    • Owns SEO end to end, from keyword strategy to on-page fixes.
    • Runs GEO so the brand shows up in AI answers, from ChatGPT to Google's AI Overviews.
    • Writes and manages the company's LinkedIn page.
    • Builds the SEO reports that track rankings, traffic, and citations.
    Helply2025 – Present
  4. 2025 – 26
    E-commerce

    Administrative Growth Assistant

    • Ran communication between the company and its agencies
    • Reported weekly on Shopify sales and ad performance across Google, Meta, and Microsoft.
    • Built SMS campaigns in Postscript and reviewed email campaigns before send.
    • Managed SEO for 7 brands.
    Imperia Caviar2025 – 26
  5. 2024 – 25
    B2B SaaS

    Content Marketer

    • Ran keyword research and competitor analysis for the content pipeline.
    • Built content outlines and wrote to brief, keeping each piece on spec.
    • Edited drafts against the brief before publish.
    • Reported performance weekly to the C-suite.
    Groove2024 – 25
  6. 2022 – 23
    SEO Agency

    Copywriter & Copy Editor

    • Produced copy for websites, ad campaigns, product descriptions, and promos.
    • Copyedited and proofread client work until it shipped clean.
    • Worked with clients to match copy to each brand's identity.
    • Applied SEO best practice to lift organic visibility.
    Top SEO Writers2022 – 23
  7. 2022
    Marketing

    Social Media Manager

    • Set up social accounts for the company's storage facilities.
    • Built Facebook ad campaigns for the facilities.
    • Designed print collateral, business cards included.
    Belrose Marketing2022
  8. 2019 – 22
    Writing Agency

    Copywriter

    • Wrote copy for websites, blogs, social campaigns, and newsletters.
    • Researched audiences, brand voice, and trends to sharpen the messaging.
    • Partnered with designers and marketing managers to hit deadlines.
    • Revised and proofread against brand guidelines.
    KE Writers2019 – 22
  9. Where it started ★ 2019

Freelance · Content · SEO · GEO

Bildad writes words that rank and sell.

Seven years of proof: Google-ranked articles, GEO that gets brands cited in AI answers, campaigns across Meta, Google, and Microsoft. Certified by Google, HubSpot, and SEMrush. Taking a limited number of freelance clients alongside Helply and Untitled, remote from Kenya.

Founder ★ Nairobi